Imagine if you had your own personal writing coach.


Before or after work each day, your coach would:


* give you a few fundamental points of writing practice

* encourage you to write

* provide a prompt to get you going

* give you full personal feedback






Over two weeks the Creative Writing Day-by-Day coaching programme

offers the chance to form a writing discipline, hone your craft and develop your creativity.


Writing Essentials


Write whenever you have the chance:

morning or evening, noon or early hours – we don’t care.

Every morning we’ll provide a page of cogent notes to reconnect you with some essentials of writing.

Writing Practice


You’ll receive a simple but challenging assignment – all designed to fit into a busy daily schedule – on twelve of the fourteen days.

We recommend you spend no more than thirty minutes on your daily assignment. No need to agonise or spend time trying to make it perfect.

Personal coaching


Your coach will engage with your work in a manner that is honest but kind, and will point out what works well and what could be tweaked to make your writing better.

Every day, we’ll provide you with full personal feedback which is  guaranteed to develop your writing.

Live group sessions


On Saturdays Jo-Anne and Richard will host an hour long live session where you can ask questions about the feedback from the previous five days, and where we’ll run through pointers for the following day’s assignment.

Who will benefit?

* Those who would like to hone their craft with intensive one-on-one coaching

* Those who would like to develop a healthy daily writing practice and develop their creativity

* Those who would like to kickstart their writing and get back into it with a bang

* Those who would like to improve their writing in order to apply for our Montoring Programme


We will run Four Creative Writing Day-by-Day programmes during 2018.

Sign up for one, or for all four to work with your own personal writing coach.

 Start the year writing by joining the programme running from  Monday 22 January to Sunday 4 February 2018

COST: ZAR 2250

Approximately GBP 120, US$ 160, EURO 135


 Plan your writing year in advance and book all four 2018 Day-By-Day coaching programmes in advance.

Receive a 20% discount
COST: ZAR 7200

Your writing coaches

Jo-Anne Richards is an internationally published novelist with a PhD in Creative Writing from Wits University. Her first novel, The Innocence of Roast Chicken, was originally published by Headline Review in the UK, and has recently been rereleased as one of the prestigious Picador Africa Classics collection. She ran the Honours programme in Journalism & Media Studies at Wits University for fifteen years.

Richard Beynon is an award-winning film and television scriptwriter with a long and accomplished career in the film and television industry. He has written for – or headed the storytelling teams of – many of country’s most popular soaps, dramas and comedies. These include S’gudi snaysi, Going Up, Soul City, Isidingo, Scandal, Rhythm City and Isibaya. He has lectured on writing for film and television at Wits.

 All About Writing was founded in 2007  by two writing professionals, Jo-Anne Richards and Richard Beynon, who are passionate about writing.  We’ve devised our courses to help communicate that passion – plus the skills that make it all much more than an academic exercise – to others with a similar calling.

Sign up for the Creative Writing Day-by-Day

 and make a real and lasting difference to your writing

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