Allaboutwriting

The Allaboutwriting Business Writing Course will make your business correspondence rise to the top of the pile, by teaching you to write with clout.

Getting busy people to read your business correspondence is a real challenge in an age of information overload. We’ll teach you writing skills and give you the tools to ensure your e-mails, reports and other business communications are taken seriously.

We all embark on our professional careers with important skills, but one thing no-one teaches us, is how to write. We’re thrown in the deep end: expected to send e-mails, craft reports and perhaps even blog for our companies. If you are a small business or NGO, you may have to handle your own public relations, run a company Facebook page or produce a newsletter.

Our course is designed to help you with all of that. In seven core modules, with add-ons for those with specific needs, we cover a wide range of business writing and give you the tools to write effective business communication that really works for you.

Who should do the course? Anyone who wants to improve the quality and efficacy of their business communication.

What’s in it for you? Better writing skills will get your work – and by extension, you – noticed. People appreciate communication that gets to the point, and which is succinctly, simply and yet eloquently phrased. Writing well is an essential business skill in today’s information age, in which we write more than ever before.

Available Modules:

Module 1: Modern business correspondence  We all have views on what constitutes good business writing. This module looks at what is required in the new business world and challenges any antiquated beliefs you may be clinging to.

Module 2: Preparing to write a report. Prepare well and your report will write itself. This module explores the important steps you need to take before you begin to write.

Module 3: Structuring your writing.  Turn old notions about structure on their head – learn how to get to the point quickly and use techniques from journalism to get your message across.

Module 4: Secrets of great business writing. These are the nuts and bolts of good writing –  word economy, things to avoid, getting to the point, and using plain English instead of ancient, jargon-filled, opaque writing.

Module 5: Five steps to great report writing.  This module looks at the five steps you need to follow to ensure your report does the job, as well as some important points on writing, re-writing and why people should read your report in the first place.

Module 6: Make the right impression.  No matter how well your report is written, it needs to be presented well if it’s going to seem attractive to the reader. Here are some tips on layout, grammar, spelling and punctuation, all of which need to be in place. But don’t worry – this is nothing like going back to school; we just help with some common errors and give helpful tips and pointers.

Module 7: The business of e-mails. E-mails have revolutionised the workplace, but they’re also abused, badly written and sent off in too much haste. Here are some pointers for powerful e-mail writing.

Module 8: Generate your own press releases. Not everyone can afford a PR agency. We look at what journalists want, a little about how news decisions are made, and give you some tips and tools for writing your own press releases.

Module 9: Bad writing and your brand. Company employees produce a lot of writing on a daily basis and even the smallest badly-written e-mail can damage your brand. Here’s why good business writing is so important, plus we give you some tips for writing for social media, including blogs and company newsletters.

Module 10: Some final pointers. We remind you of the most important points we’ve covered, and tie everything up in a neat little bundle.

COURSE OPTIONS

A. Business Writing Core Modules
Module 1: Modern business correspondence
Module 3: Structuring your writing
Module 4: Secrets of great business writing
Module 6: Make the right impression
Module 7: The business of e-mail
Module 9: Bad writing and your brand/social media
Module 10: Some final pointers

Cost for the seven module core package: R 4 450

B. Business Writing including Writing a Press Release

For those who want help with press releases we add the following  module to the seven core modules:
Module 8: Generating your own press releases

Cost for the eight module package: R5200

C. Business Writing including Report  Writing

If you need help with report writing specifically we add the following  two modules to the seven core modules:
Module 2: Preparing to write a report
Module 5: Five steps to great report writing

Cost for the nine module package: R 5 850

D. Comprehensive ten module Business Writing package

Cost: R 6 000

FACILITATOR

Mandy Collins is something of a one-stop writing shop who has been writing professionally for two decades. She has worked in the mass media as well as the corporate world, and has spent a lot of time training other writers as well as writing everything from magazine articles and below-the-line advertising copy to strategic corporate documents. One of her passions is training people from all spheres of business in the art of writing well, so that they can produce effective business communication that reflects well on both them and their companies.

For more information or to book please email admin@allaboutwritingcourses.com