Coaching Programme: The logic of story


Starts on Monday 7 May and continues for 14 days, ending on Sunday 20 May

Approximately GBP 135, US$ 190, EURO 150

Sign up for a fourteen day programme with your own personal writing coach.

Before or after work each day, your coach will give you a few fundamental points of writing practice, encourage you to write, provide a prompt to get you going, and give you full personal feedback.


Have you ever wished for a writing guardian angel?

That’s what All About Writing aims to provide with its creative writing Day-by-Day Coaching Programme. Join in May and we’ll give you a gentle guide who prods you to write each day and coaches you with best practice advice. Someone who is on your side.

Over an intensive two-week period, you’ll develop a daily writing discipline while receiving honest but kind advice on what works and how to improve. We provide a safe space in which you can feel free to experiment.

This is the second coaching programme for 2018 and this one focuses on the logic of story: the glue which holds it together. Each day we will look at a different aspect of writing necessary for building a story – from its characters and the structure of its scenes, to sentence formation.

Story is the basis for whatever you write: fiction or non-fiction and whether for page or screen. Without this strong foundation, writing can flounder and lack focus, which the reason so many writers get stuck. Once you understand the logic, you will gain the confidence of knowing exactly where you’re going. Your writing will flow.

On twelve out of the fourteen days of the programme, we give you full feedback on your writing. On day sixth and thirteen, Saturday 12 and 19 May at 4pm (UTC +2), we will provide a live hour-long webinar, in which you can ask questions and discuss issues which may have arisen during the week. In case you can’t make the session, we’ll post a recoding, and you’ll be welcome to comment and ask further questions.

At the end of each week, you’ll receive an exercise which will bring together all that you will have learnt during the week.

Your coaches

Jo-Anne Richards is an internationally published novelist with a PhD in Creative Writing from Wits University. Her novels include The Innocence of Roast Chicken, Touching the Lighthouse, Sad at the Edges, and My Brother’s Book and The Imagined Child. Six of her short stories have been published in collections. She ran the Honours programme and taught writing skills in the Wits University Journalism Department for fifteen years and has supervised in the Wits and Cape Town Creative Writing Masters.

Richard Beynon is a story consultant and an award-winning film and television scriptwriter with a long and accomplished career in the industry. He has written for – or headed the storytelling teams of – many of country’s most popular soaps, dramas and comedies. These include S’gudi snaysi, Going Up, Soul City, Isidingo, Scandal, Rhythm City and Isibaya. He has lectured on writing for film and television at Wits.

Jo-Anne and Richard founded All About Writing in 2007 and offer courses, both online and face-to-face, that promote good writing. They include creative writing and scriptwriting courses, intensive online writing workouts, coaching and mentoring programmes as well as workshops and writing retreats including our annual retreat in Venice, Italy.

Sign up for this stimulating online programme for two weeks of daily writing tutoring, which will make a real and lasting difference to your writing.