Creative Writing Day-by-Day


Approximately GBP 120, US$ 160, EURO 135

Start the year writing!

Sign up for a two week programme with your own personal writing coach.

Before or after work each day, your coach will give you a few fundamental points of writing practice, encourage you to write, provide a prompt to get you going, and give you full personal feedback.

Monday 22 January – Sunday 4 February 2018


Imagine you had your own personal writing coach.

Before or after work each day, your coach would give you a few fundamental points of writing practice, encourage you to write, provide a prompt to get you going, and give you full personal feedback.

The Creative Writing Day-by-Day coaching programme offers you the chance to form a writing discipline and develop your creativity. We provide a page of cogent notes to reconnect you with some essentials of writing, and a simple but challenging assignment – all designed to fit into a busy daily schedule.

Write whenever you have the chance: morning or evening, noon or early hours – we don’t care. Reading the notes and trying the assignment should take you no more than an hour. Every day, we’ll provide you with full feedback which is honest but kind, and guaranteed to develop your writing.

We tackle ten different issues involved in writing compelling scenes. Here they are:

  • The dramatic imperative is what gives scenes their kick.
  • The fuel that drives scenes, though, is conflict.
  • Scenes take the story forward, but they also tell us more about your characters.
  • Although it’s not present in all scenes, when it is present dialogue must work.
  • Every scene has a context – however sketchy, it’s the frame within which the drama plays out.
  • And what’s happening – the business of the scene – can be a critical dimension adding layers of significance to the action.
  • Scenes have their own structure, to make them as effective as possible.
  • What is very frequently true, is that conflict in a scene is
  • How do you rewrite and tighten a scene to make it as good as it can be?
  • We end with a checklist that highlights all the ingredients of compelling scenes.

Remember, too, that we build two video sessions into the programme (on Saturdays at 4pm SA time) in which you can all participate. We’ll deal with your queries, and chat about writing, your submissions, and, if we feel like it, cabbages and kings.

Your coaches

Jo-Anne Richards is an internationally published novelist with a PhD in Creative Writing from Wits University. Her novels include The Innocence of Roast Chicken, Touching the Lighthouse, Sad at the Edges, and My Brother’s Book and The Imagined Child. Six of her short stories have been published in collections. She ran the Honours programme and taught writing skills in the Wits University Journalism Department for fifteen years and has supervised in the Wits and Cape Town Creative Writing Masters.

Richard Beynon is a story consultant and an award-winning film and television scriptwriter with a long and accomplished career in the industry. He has written for – or headed the storytelling teams of – many of country’s most popular soaps, dramas and comedies. These include S’gudi snaysi, Going Up, Soul City, Isidingo, Scandal, Rhythm City and Isibaya. He has lectured on writing for film and television at Wits.

Jo-Anne and Richard founded All About Writing in 2007 and offer courses, both online and face-to-face, that promote good writing. They include creative writing and scriptwriting courses, intensive online writing workouts, coaching and mentoring programmes as well as workshops and writing retreats including our annual retreat in Venice, Italy.

Sign up for this stimulating online programme for two weeks of daily writing tutoring, which will make a real and lasting difference to your writing.