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Perhaps that in itself could be the starting point for a story. (Just an idea.) But why is it that so many people start out on their first novel with such enthusiasm, put so much effort and time into it, and then …?

They lose momentum. They lose confidence in their abilities, or in their work. It could be the idea isn’t thought through, so they lose direction. And some people are simply not prepared for the loneliness, the agony and slog.

Gene Fowler, an American journalist and author, once said: “Writing is easy. All you do is stare at a blank sheet of paper until drops of blood form on your forehead.”

You’ve probably heard it a million times, but it’s still one of my favourites largely, I suppose, because people who have never tried writing a book do sometimes think there’s no great effort involved. “Easier than a real job, hey, nudge, nudge …?” That’s the attitude.

The other day a friend of mine sat next to a doctor on a plane. “What do you do?” he asked.

“I’m a writer,” she said.

“That’s nice. I’m going to do a bit of that when I don’t have to work anymore.”

Only later, she realised she should have added: “Oh yes, It’s nice to have a hobby. I’ve often considered dabbling in brain surgery when I retire.”

Yes it’s true, not everyone can write. But mostly, it’s because they can’t expend the effort. They can’t keep at it,  wrestle their way through what can be months or even years of work. They believe they can “dabble” in it, when there’s nothing more pressing to do.

The most important job of the real writer is … to keep writing. I once heard that Ken Follett likes to declare: “The only difference between me and everyone else out there is discipline.”

I’m told that he sets himself a specific number of words to write every day. He begins at 8.30am and writes consistently till 3.30pm, when he rewards himself with a glass of champagne.

I believe in rewards. Even little rewards. While busy with my first book, I used to fantasise lavish “When my book is published” daydreams. Only, I wouldn’t allow myself to indulge them until I’d finished writing for the day.

There’s nothing more important than just keeping on. It doesn’t have to be perfect first time, so that’s no excuse. All books need good editing and often rewriting.

Make yourself rituals, if that helps. I like to place a certain pen by my computer. And (ridiculous as it sounds) I always wear the same pants when I write. (I become hysterical if they’re in the wash when I want to write.)

I view them quite supersitiously, which helps, I suppose. They can’t be used for doing anything else. That means I can’t “just quickly check my emails”. I’d have to get up, take my pants off, check my emails, get up…

Let me share another tip with you: Don’t talk too much about your book in the making. If you need to work through ideas, choose someone who takes you and your idea seriously.

I know writing is lonely. But talking about it somehow neutralises the desire. It satisfies the story-telling self, and allows you to stop sitting down and doing it.

Also, so many people claim to have a story in them, that few people will take you seriously. They’ll feel that’s the perfect time to barge in and disturb you because … after all, you aren’t really working.

They’ll find it vaguely amusing and ask you, in arch tones, how The Book is going. It’ll begin to seem ridiculous and you’ll feel absurd – an imposter in the literary world. It’s better just to keep quiet, at least until the end is in sight.

So, that’s it really. That’s the secret. People often ask me for one tip for aspiring writers. And I always say just that: Keep writing.

Jo-Anne Richards is the author of four novels. Her latest is My Brother’s Book, published by Picador. Available from Kalahari.net.

Her first novel, The Innocence of Roast Chicken, was published by Headline in London, shortlisted for the M-Net Book Prize and nominated for the Impac International Dublin Award. The book was chosen as a Dillon’s Debut in the UK, to be showcased as “an outstanding first novel”. She has published short stories in five collections.

She lectures in journalism and writing skills at Wits University, besides running workshops in literary skills, narrative journalism and Romance writing. She supervises Masters students in the Creative Writing Masters programme at Wits.

She is co-founder of allaboutlove.net, a website dedicated to good reading and writing. The site publishes novels and short stories, and runs interactive online writing courses in romance writing. It includes a basic lesbian romance writing course – thought to be unique.