Roll up, roll up!

It’s time to sign up for the year’s most exhilarating writing experience.

On August 1, we launch our 30-day Writing Workout …


Every day for thirty days we’ll challenge you with

a brand-new fresh-out-of-the-box exercise that’ll

test your imagination and stretch writing muscles

that haven’t had a proper workout in yonks.


And every day, Jo-Anne Richards or Richard Beynon

will comment on your writing –

and at the end of each seven-day cycle, one or other

of them will give you detailed feedback on your work

There’s more.

Because we work off an online, interactive platform,

you’ll share your work (don’t be scaredy cats – sharing is caring!) with all your fellow aerialists,

and be able to read our notes on their submissions.

We guarantee that you’ll learn as much from reading their work, as you will from writing your own.

COST: ZAR 2250

Approximately USD 170, GBP 132, EURO 150

It’s the best value-for-money writing course in town – and here’s why:

Thanks Richard and Jo for organising the best writing boot camp ever. I can’t believe the amazing value for money this has been.  I think the real gift that the course imparts is forcing one to write every day

Adalbert, Cape Town

Richard and Jo-Anne, thank you for a fantastic month. I have grown tremendously in my writing and the discipline of having to write every day has been an eye opener.

 Howard, Joburg

Thank you Jo-Anne and Richard, for a brilliant 30 day workout.  It was everything and more than I expected.  As always, the feedback was incredibly thorough and helpful.

Gail, Western Cape

Thank you Josie and Richard. You’ve taught me to honour the craft of writing by refusing to be beaten by the daily challenge of writing even when I didn’t have an idea in my head. You are extraordinary teachers.

Angela, Paarl

So sign up now for the three-ring, big-top, spine-tingling Writing Workout of your life.

We reluctantly limit the numbers to 30 participants.

What exactly is the 30-Day Writing Workout?


  • A short sharp programme that can be slotted into a busy day

  • We’ll post a new module and exercise each day

  • It will take participants between thirty and sixty minutes a day to read the notes and do the exercise

  • It’s a  fresh look at hands on writing skills

  • A reminder of some absolute fundamentals that often get forgotten, but which can transform writing

  • It will focus on the bricks and mortar of writing: how to choose the right word, how to write the most effective sentence, how to translate the observed detail into compelling description.

  • Participants will receive personal comments on their writing every day


Who should do the Writing Workout?


  • People who are passionate about writing

  • Writers looking to hone their craft

  • Writers who want daily writing practice

  • Writers who have had a hiatus and need to get themselves writing again

  • Those who want to build their discipline for writing

  • Anyone looking for a morning exercise to use the creative brain  – like morning pages

How can you use the course?


  • As a daily motivation

  • As a refresher programme

  • For dipping your feet into creative writing

  • As a creative discipline for anyone wanting to exercise that side of their brain


Who are we?

Celebrating its 10th anniversary this year, All About Writing was founded by two writing professionals, Jo-Anne Richards and Richard Beynon, who are passionate about writing.  We’ve devised our courses to help communicate that passion – plus the skills that make it all much more than an academic exercise – to others with a similar calling.

Jo-Anne Richards is an internationally published novelist with a PhD in Creative Writing from Wits University. Her first novel, The Innocence of Roast Chicken, was originally published by Headline Review in the UK, and has recently been rereleased as one of the prestigious Picador Africa Classics collection. She ran the Honours programme in Journalism & Media Studies at Wits University for fifteen years.

Richard Beynon is an award-winning film and television scriptwriter with a long and accomplished career in the film and television industry. He has written for – or headed the storytelling teams of – many of country’s most popular soaps, dramas and comedies. These include S’gudi snaysi, Going Up, Soul City, Isidingo, Scandal, Rhythm City and Isibaya. He has lectured on writing for film and television at Wits.

Sign up for this stimulating online programme which will, over just 30 days, make a real and lasting difference to your writing

STARTS: 1 August 2017          

COST: R 2 250

Approximately USD 170, GBP 132, EURO 150

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