Imagine you had your own personal writing coach.

Before or after work each day, your coach would give you a few fundamental points of writing practice, encourage you to write, provide a prompt to get you going, and give you full personal feedback.

The fourteen step creative writing Coaching Programmes offer you the chance to form a writing discipline and develop your creativity. We provide a page of cogent notes to reconnect you with some essentials of writing, and a simple but challenging assignment – all designed to fit into a busy daily schedule.

Choose from:

Focus on Scenes is devoted to the art of building effective and dramatic scenes. We’ll show you how to develop and write this most basic component of creative writing whether its fact or fiction.  

Dates: 4 to 15 May

COST R 2 250

Logic of Story will show you how a strong story is the basis for whatever you write. You’ll gain an understanding of how story works, which in turn will give you the confidence of knowing exactly where you’re going.

Dates: 18 to 29 May

COST R 2 250

What will you get out of the coaching programmes?

Essential writing tips


Write whenever you have the chance:

morning or evening, noon or early hours – we don’t care.

Every morning we’ll provide a page of cogent notes to reconnect you with some essentials of writing.

Writing practice


You’ll receive a simple but challenging assignment – all designed to fit into a busy daily schedule – on twelve of the fourteen days.

We recommend you spend no more than thirty minutes on your daily assignment. No need to agonise or spend time trying to make it perfect.

Personal coaching


Your coach will engage with your work in a manner that is honest but kind, and will point out what works well and what could be tweaked to make your writing better.

Every day, we’ll provide you with full personal feedback which is  guaranteed to develop your writing.

Discussion sessions


On steps six and thirteen we’ll post discussion prompts where you can ask questions about the feedback from the previous five days. For those who join programmes with a specific start date we’ll host a live group session.

Who will benefit?

* Those who would like to hone their craft with intensive one-on-one coaching

* Those who would like to develop a healthy daily writing practice and develop their creativity

* Those who would like to kickstart their writing and get back into it with a bang

* Those who would like to improve their writing in order to apply for our Montoring Programme


Focus on Scenes

On this fourteen step coaching programme we are going to focus on writing scenes.

The  programme is designed to run over a two week period, but we are equally happy for you to do it over a month or six weeks.

We’ll tackle ten different issues involved in writing compelling scenes. Here they are:

  • The dramatic imperative is what gives scenes their kick.
  • The fuel that drives scenes, though, is conflict.
  • Scenes take the story forward, but they also tell us more about your characters.
  • Although not present in all scenes, when it is present dialogue must work.
  • Every scene has a context – however sketchy, it’s the frame within which the drama plays out.
  • And what’s happening – the business of the scene – can be a critical dimension adding layers of significance to the action.
  • Scenes have their own structure, to make them as effective as possible.
  • What is very frequently true, is that conflict in a scene is
  • How do you rewrite and tighten a scene to make it as good as it can be?
  • We end with a checklist that highlights all the ingredients of compelling scenes.

Steps six and thirteen consist of a fun test with discussion questions. We encourage you to contribute to the discussion and we invite questions.

The Logic of Story

Over an intensive two-week period, you’ll develop a daily writing discipline while receiving honest but kind advice on what works and how to improve. We provide a safe space in which you can experiment.

This coaching programme focuses on the logic of story: the glue which holds it together. Each day we will look at a different aspect of writing necessary for building a story – from its characters and the structure of its scenes, to sentence formation.

Story is the basis for whatever you write: fiction or non-fiction. Without this strong foundation, writing can flounder and lack focus, which the reason so many writers get stuck.

Once you understand the logic, you will gain the confidence of knowing exactly where you’re going. Your writing will flow.

On twelve out of the fourteen days of the programme, we give you full feedback on your writing.

On the sixth and thirteenth days, we will provide a live hour-long webinar, in which you can questions and discuss issues which may have arisen during the week.

At the end of each week, you’ll receive an exercise which will bring together all that you will have learnt during the week.

Your writing coaches

Jo-Anne Richards is an internationally published novelist with a PhD in Creative Writing from Wits University. Her first novel, The Innocence of Roast Chicken, was originally published by Headline Review in the UK, and has recently been rereleased as one of the prestigious Picador Africa Classics collection. She ran the Honours programme in Journalism & Media Studies at Wits University for fifteen years.

Richard Beynon is an award-winning film and television scriptwriter with a long and accomplished career in the film and television industry. He has written for – or headed the storytelling teams of – many of country’s most popular soaps, dramas and comedies. These include S’gudi snaysi, Going Up, Soul City, Isidingo, Scandal, Rhythm City and Isibaya. He has lectured on writing for film and television at Wits.

 All About Writing was founded in 2007  by two writing professionals, Jo-Anne Richards and Richard Beynon, who are passionate about writing.  We’ve devised our courses to help communicate that passion – plus the skills that make it all much more than an academic exercise – to others with a similar calling.

Sign up for an All About Writing Coaching Programme today

 and make a real and lasting difference to your writing

Contact Us

We're not around right now. But you can send us an email and we'll get back to you, asap.

Not readable? Change text. captcha txt