How to write (much) better in 20 easy steps  


Our concise Indispensable Guide to Creative Writing will introduce you to the essential skills you need to write effective and compelling fiction or non-fiction.

Between the drugs and the violence, Brenda can remember only brief moments of tenderness from her parents. The only good thing about her childhood was that it left her with a burning ambition: to write her own book, about a young girl, who was a bit like her.  

But she had no idea what was involved in taking it from dream to reality. 

 This course gave her the start she needed. “It was incredibly simple to follow,” she says. “It didn’t throw me in the deep end.  In twenty bite-sized chunks, I learnt how to plan my book and start writing.”  

The Indispensable Guide to Creative Writing is available as a self-guided course with the option of feedback 

  • If you’re a beginner, this course will introduce you to the essentials of your craft.  

  • If you’re a more experienced writer, it will remind you of the fundamental principles of good writing. 

  • If you’re stuck or blocked, it will help you discover the problem and how to solve it. 

  • No matter how new or experienced a writer you are, it will give you new ideas and a fresh outlook. 

  • Suitable for writers of fiction and creative non-fiction. 

How The Indispensable Guide to Creative Writing works 

* Receive a fresh lesson in your inbox every weekday for 20 days. 

* Each lesson consists of an easy-to-follow video, and a point-form summary for easy reference.   

* Each lesson is accompanied by an exercise to entrench the skills discussed. 

* You have the option to receive feedback on up to four exercises. 

* Each lesson will carry you through an essential aspect of creative writing, from developing your voice through to planning and writing a book.

What the guide covers: 

  • How to develop your voice 
  • Journaling techniques to improve your writing  
  • How to develop your ideas and take them to the next level 
  • Techniques to develop your characters 
  • The importance of story 
  • When to use scenes and how to write a good scene 
  • Why you should use dialogue and tips on how to write it 


  • The basic principles of point of view 
  • Where to begin 
  • How to draw your readers through the narrative 
  • What exactly is literary conflict and why you need it 
  • Why showing not telling is still a valid proposition 
  • The importance of detail 

Firstly, I want to thank you for taking the time to give me such comprehensive and meticulous feedback on my final assignment. It was educational, motivational and made absolute sense. The discipline of the daily exercises for 30 days was a great incentive to just write and be creative.

Leanne Johnson

Thank you so much for the feedback – it really made my day 🙂 It was very kind and constructive, and I’ll definitely work in the critique for another draft. I thoroughly enjoyed the course – I think it’s been a great help with my writing

Jennifer van Dorsten

I have done several courses with All About Writing over the years and I am still astonished at the amount I learn every time. This course has been a lot of fun and Thank you Jo-Anne and Richard for the succinct way in which you deliver the content and the creative assignments.

Melanie du Plessis

Who are your course designers and facilitators? 

Internationally published novelist, Jo-Anne Richards, has published five books and has a PhD in Creative Writing. Her first novel, The Innocence of Roast Chicken, was originally published by Headline Review in the UK, and has recently been rereleased as one of the prestigious Picador Africa Classics collection. 

Scriptwriter Richard Beynon has had a long and accomplished career in the film and television industry. He has conceived, shaped and written scores of documentaries, has written over twelve hundred scripts, and has led numerous storytelling teams in devising story for soaps and drama series. 

In 2007, Richard and Jo-Anne established All About Writing and have since then advised hundreds of writers on their work. They’ve helped brainstorm stories for both novice and established writers.

And they’ve helped reshape and restructure stories at all stages of development.

They’ve mentored scores of writers through the writing process – and have won the trust of publishers who frequently call on them for help with both manuscripts and writers.

The Indispensable Guide to Creative Writing

£ 55 - 115 / ZAR 880 - 1980

Sign up for this mini-course and receive a fresh lesson in your inbox every weekday for 20 days.

It will introduce you to new skills – or remind you of the fundamentals.

No matter what your experience level, it will give you new ideas and freshen your thinking.

Suitable for writers of fiction and creative non-fiction.    

Money back guarantee

We’ve seen our students get results time and time again so we’re proud to stand behind our courses. But your satisfaction is important to us, which is why we offer a 7-day refund period for our Indispensable Guide to Creative Writing. To be eligible for a refund, you must complete the first five lessons of the course,  and submit your exercises to us with your refund request. 

Frequently Asked Questions

Will I have time to fit this course into a very busy life?

Yes, the lessons are bite-sized. Watch an easy-to-follow video, and keep a point-form summary close to hand for easy reference. 

Will I receive feedback on my writing?

This is a self-guided course, but you have the option to receive feedback on up to four of them.  

How complex is this course? Will I be boggled by detail?

This course is not too complex or detailed. It’s intended as an introduction to the principles of creative writing, or as a refresher. You’ll certainly learn the basics – which may be all you need. But it provides the foundation you can use to take your writing further.  

Lay the foundation of a writing life

with this practical daily guide to the skills that every writer needs –
to write a book, write for family, or simply to live a more creative life. 
Contact Us

We're not around right now. But you can send us an email and we'll get back to you, asap.

Not readable? Change text. captcha txt