A clear well-structured outline is the key to any successful screenplay. In this professional level course, Kickstart your Screenplay, we walk you through the skills, techniques and strategies involved in turning an idea into a workable outline.  Working off a solid theoretical base, the course gives you clear and extensive feedback and face-to-face or Skype interactions with two immensely experienced course facilitators, Michéle Rowe and Richard Beynon.

Starts 7 October

COST R 10 000

Also payable in four tranches of R 2 500. Please email us if you’d like to take advantage of this option.


Each module will introduce the coursework, a rigorous theoretical, but easy to understand approach that includes practical exercises to do in your own time, and ends with an assignment to which you’ll receive personal written feedback. You’ll complete one module a week.

We systematically take your idea through the ten modules, building the architecture of your final treatment as we progress. You’ll receive individual, in depth feedback on each assignment before you move onto the next module. In this way the treatment is built on a solid, practical foundation that has a fully developed structure, story, and characters.

You will end the course with an industry standard product that can be appraised by professional producers.

Together these modules will not only give you invaluable feedback and critique, but also a comprehensive overview of the structure and method of developing an idea into treatment.

Who should do the course?

  • Professional or semi-professional writers working in other mediums, such as journalists, columnists, playwrights or novelists, who wish to acquire an added skill.
  • Screenwriters who may be ‘stuck’ and are looking for a different perspective on a project, or who want to refresh themselves as to the basic rules of structure, character and story.
  • Documentary or magazine program makers who want to learn how to use screenwriting skills to structure exciting, dramatic content.
  • Anyone who has a great idea for a movie but does not know how to take it one step further in order to interest investors of producers.

Why should you do the course?

Despite the South African film industry being one of the of the oldest film industries in the world, with a long history of producing superb technicians, producers, directors and actors, we continue to lag behind when it comes to skilled content originators and writers.

The South African government has set aside generous funding and business incentives to kick start the feature film industry. At present there is also a worldwide boom in tv and broadband entertainment, and with it a demand for interesting content.

We are a nation of extraordinary stories, and producers and content providers are always looking for good, skilled writers to craft these into the medium of film. This course will help you to do just that.



You’ll be tutored by two passionate industry professionals, with decades of experience and many screenplays and television scripts to their credit, who will guide you every step of the way.



We systematically take your idea through the ten modules, building the architecture of your final treatment as we progress. You will end the course with an industry standard product that can be appraised by professional producers.



Each module includes practice exercises. Receive full written feedback on ten assignments. Interact with a friendly community of fellow writers.



Our courses are designed to provide the skills, tools and inspiration every writer needs to craft a story. The outcome will be a deeper understanding of what it takes to write your dream screenplay. 

Course Outline – Kickstart Your Screenplay


A script is simply a story, stripped to its essence, highlighting the most dramatic moments. The most important element of a screenplay is STORY. In this first module we will examine the three essential elements that make up a good STORY.


The second module will look at how you can develop CHARACTERS.You will learn how to draw from your imagination and your own life experiences to create rounded memorable characters. You will learn the different character archetypes, and their roles in your script.


You will identify your PROTAGONISTIn this module you will learn the difference between your protagonist and your other characters. You will learn how the needs or wants of your protagonist will drive your story forward. You will also find out how to flesh out your secondary characters in relation to your protagonist.


A story becomes dramatic when the wants and needs of the protagonist are blocked by an equally determined ANTAGONIST.  It is this conflict that drives a story. In this module you will learn how to create astrong antagonist. You will also explore your secondary characters in relation to the antagonist.


This module will teach you how to craft the conflict between the protagonist and antagonist into a Three ActStructure.  You will learn how to establish the ordinary world of yourstory. Then you will learn how to upset that order, and kick off your story with the use of an INCITING INCIDENT.


Creating CONFLICT.You will learn how to create and sustain tension through that rising and falling conflict between your protagonist and your antagonist.


In this module you will learn how the rising and falling conflict builds to the critical CLIMAX of your story at the turning point of the second act.


The Resolution in Act Three. Creating a satisfying ENDING. How the end of the screenplay answers questions raised in the first act.  How to foreshadow the ending throughout your screenplay.


Getting down an OUTLINE of your script.  In these two modules you will learn to write your story in an exciting narrative form. This essential blueprint, is the first step in getting producers and actors interested in your screenplay.

Michéle and Richard, both professionals in the trade, gracefully sculpted my entire outlook on story telling… it’s a course that opens your eyes and grants you new perspective, something every writer needs.

Nadine Cloete, Johannesburg

Michele and Richard will give you the tools to dig into the deepest part of your soul where creativity and fear reside, that place where your inner voice is screaming to be heard. They will masterfully build you up whilst YOU tear yourself down and get to the reason you want to tell this story… Your story. This course changed my life and my view of an industry that I am gratefully already a part of. They gave me the means and confidence to one day share that story with you.

Glynnis Harris Rowe , Cape Town

Michéle and Richard’s feedback was invaluable and I am so grateful to have had their guidance throughout the process. It really helped to have the weekly feedback so that I could shape and develop the story as we learnt about the various aspects of scriptwriting in the course. I felt as if I had some major breakthroughs.

Sheona Mitchley, Johannesburg

Who are we?

All About Writing was founded  in 2007 by two writing professionals, Jo-Anne Richards and Richard Beynon, who are passionate about writing.  We’ve devised our courses to help communicate that passion – plus the skills that make it all much more than an academic exercise – to others with a similar calling.

The facilitators

Michéle Rowe is a scriptwriter who has worked primarily as a head writer and story originator for television and film. Projects Michéle has originated, written or directed have been nominated for or won various awards, including an Oscar documentary and an International Emmy nomination. At present she works as a script editor, teaches screenwriting and is completing her third novel for Penguin. She has a Master’s Degree in Creative Writing from the University of Cape Town.

Richard Beynon is a story consultant and an award-winning film and television scriptwriter with a long and accomplished career in the industry. He has written for – or headed the storytelling teams of – many of country’s most popular soaps, dramas and comedies. These include S’gudi snaysi, Going Up, Soul City, Isidingo, Scandal, Rhythm City and Isibaya. A former journalist  for the Rand Daily Mail, he has conceived, shaped and written scores of documentaries. He has lectured on writing for film and television at Wits.

With Michéle and Richard’s many decades of professional writing, film industry and teaching experience  you’ll be in very capable hands.

Your ticket to a scriptwriting adventure - sign up to our mailing list and receive it now!

We won't send you spam. Unsubscribe at any time. Powered by ConvertKit
Contact Us

We're not around right now. But you can send us an email and we'll get back to you, asap.

Not readable? Change text. captcha txt